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Confidence Watch
A hypothetical watch
Digital Concept Design
Fake add campaign posters and video adevertisment plus mockup interface and instruction manual generated based on a cad modeled watch.
the job of the watch was to reinforce the users mental model of the world improve the users mental health by reducing the amount of cognitive dissonance experienced by the user when confronted by confilcting views on the internet.
the watch was a critical piece responding to the the increasing trend of fitness watches (that collected immense amounts of pesonal data) at the time of this project, and the increasing awareness of how large social media corperations were selling personal data to corperations such aas Cambridge analitica who were using that data to construct deitailed mental models of people that were then used not only to predict political outcomes and sell products but also to manipulate people through feeding fine tuned political and corperate propoganda to peoplev via social media.
the project comments on how digital plaforms owned and run by opaque and undemocaratic corperations have repaced our means of recieving information and communicating with our peers and how these corperations often coat their interceptioon of our personal information with language around improving mental healt or online safety, convenience, streamlined user experience, or tailored experiences among others.
the form of a smart fitness watch was chosen as it is a seeming ly harmless object an item that you wear at all times. While a phone is still whute clearly a seperate object from the body that we still percieve as a tool that you can put down (even if this is unlikely) a talking watch that is attached to your arm all day monitoring bodily information starts to break down the barrier between what is part of the human body and what is not.